SHANGHAI (Bloomberg) -- General Motors Co. will open a new headquarters in Singapore to oversee markets including Southeast Asia and India.
The offices will open in the second quarter of 2014 with Stefan Jacoby, a former Volvo CEO, as executive vice president overseeing about 120 employees, the company said in a statement.
The operation, currently based in Shanghai, will also direct businesses in South Korea, the Middle East, Africa, Australia and New Zealand.
GM reorganized its overseas businesses in August to separate China, naming Tim Lee chairman of operations in the world's largest car market and putting Jacoby in control of the more than 100 countries and territories. Lee remains in Shanghai where he oversees 12 joint ventures and more than 55,000 employees.
"What GM wants to do is strengthen its sales in high-growth markets in Asia and Africa, especially markets such as Indonesia," said Namrita Chow, an analyst at IHS Automotive in Shanghai. "A hub in Singapore will help GM expand its focus on these markets without those markets being sidelined by the huge China operations."
GM entered India in 1994 and has two factories in the country. In Thailand, the automaker operates one plant that builds pickup trucks and passenger vehicles.
GM sold 2.84 million autos in China last year, making the country its biggest single market, and expects to deliver 3 million vehicles this year. The automaker is spending $11 billion by 2016 on new plants and products in China and is building four assembly plants there to boost its production capacity to five million vehicles a year by 2015.
In August, GM named Jacoby as head of its international operations. The German national stepped down as Volvo CEO late last year after suffering a mild stroke.