Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: All or nothing: Why circular business models require a holistic approach
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Automotive News Europe
November 18, 2013 12:00 AM

Maserati Quattroporte sales boosted by young female executives in China

Luca Ciferri
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Women account for 40% of Quattroporte orders in China. In Europe and the U.S. they account for less than 5%.
    FULL NUMBERS

    Download the PDF for Maserati sales in the first 9 months.

    Young Chinese businesswomen are the driving force behind Maserati's fast-growing order book.

    "Forty percent of our clients in China are very successful young businesswoman who love European craftsmanship and want to be chauffeured in their new Quattroportes," Maserati CEO Harald Wester told Automotive News Europe. By comparison, female buyers account for less than 5 percent of Maserati's sales in Europe and the United States.

    The Fiat-controlled luxury car subsidiary has received more than 22,700 orders globally through the first nine months. That's a huge increase for a brand that had global sales of 6,288 cars in 2012. Boosting Maserati's global unit sales is crucial to Fiat CEO Sergio Marchionne's plan to make Fiat's automotive division profitable again in Europe by 2016. Fiat lost 700 million euros ($928 million) last year in Europe.

    Most expensive model

    Maserati's hottest model this year is the new Quattroporte flagship, for which the automaker has almost 10,000 orders. The Quattroporte's top market is China, where the brand already has 4,000 contracts for its most expensive vehicle. A fully equipped, V-8-powered Quattroporte starts at 150,000 euros in Europe but costs the equivalent of 325,000 euros in China because of the country's import duty and luxury tax. The base variant of the car with a V-6 starts at 111,000 euros in Europe but costs the equivalent of 205,000s in China.

    In China, Maserati buyers are also much younger than in the carmaker's other key markets. The average age in China is about 37 years old compared with 55 for Europe and the United States, Wester said.

    With a volume of 2,640, the U.S. market was Maserati's largest in 2012, accounting for more than 40 percent of the brand's total sales, but China, No. 2 in 2012 with 950 units, is expected to narrow that lead in 2013. This year Maserati plans to deliver 6,500 cars to the United States and 5,000 cars to China. The United States is expected to maintain its No. 1 status for Maserati because of strong demand in the market for the Ghibli mid-sized sedan, for which order books in China did not open until September.

    NEW E-MAGAZINE

    This story is from the current issue of the Automotive News Europe monthly e-magazine, an exciting new product that is also available to read on our iPhone and iPad apps.You can download the new issue as well as past issues by clicking here.

    Maserati is on track to easily beat its sales record of 9,000 cars set in 2008. The automaker plans to build about 20,000 units this year but because of the lead time needed to get the vehicles from Italy to the United States and China, Wester predicts total registrations of about 16,000. The CEO also reiterated that the company aims to sell 50,000 cars annually by 2015. "Our investment [in new models] is starting to pay off," Wester said, referring to the 1.5 billion euros that Fiat plans to spend on the brand from 2011 to 2014. Wester is counting on the forthcoming Maserati Levante SUV to account for 20,000 to 25,000 sales annually after it 2015 launch.

    The production version of the Levante will use the same underpinnings as the Quattroporte and Ghibli and will be built at Fiat's Mirafiori plant in Turin, Wester said. Maserati first showed its SUV as a concept at the 2011 Frankfurt auto show. The initial plan was to underpin the SUV with the same platform used on the Jeep Grand Cherokee and to produce both vehicles in Detroit. Marchionne decided earlier this year to move Levante production to Mirafiori as part of his plan to use spare capacity at Fiat's underutilized Italian factories.

    Reuters contributed to this report

    CA918541115.JPG

    Maserati 9-month sales

    CA918541115.JPG >
    RECOMMENDED FOR YOU
    2022 Eurostar winner Enrico Salvatori of Qualcomm
    Recommended for You
    Enrico Salvatori
    2022 Eurostar winner Enrico Salvatori of Qualcomm
    Christian Dahlheim
    2022 Eurostar winner Christian Dahlheim of VW Financial Services
    Milan Nedeljkovic
    2022 Eurostar winner Milan Nedeljkovic of BMW
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: All or nothing: Why circular business models require a holistic approach
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us