FRANKFURT (Reuters) -- Rolls-Royce Motor Cars is getting closer to deciding on whether to make an SUV, CEO Torsten Mueller-Oetvoes said in an interview.
"It's a very interesting segment, definitely, and we are thinking about it," Mueller-Oetvoes told Reuters Insider television on Thursday, in response to a question about whether building such a car would be feasible. "We are playing with some drawings and we are starting now to look even deeper into the whole thing. A decision will only be done if we are convinced that this fits to the brand," Mueller-Oetvoes said.
The CEO said the main difficulty was reconciling such a vehicle with the Rolls-Royce brand values which have not been associated with sportiness or offroading.
Rival ultraluxury brand Bentley plans to launch an SUV in 2016 and has said it expects to create a new segment with the model, which reports say will cost around 180,000 euros.