There will be more Google in your next car. That was the clear message automakers gave at the recent International CES, the world's largest consumer electronic fair. Google Maps with street view function make in-car navigation systems a lot more precise and easy to use, Google Glass could help to increase safety while driving and smartwatches using Google's Android operating system might come first from an automaker rather than a computer maker.
That could be just the beginning because one of the top stories from last month's Consumer Electronics Show (CES) in Las Vegas was the announcement of the Open Automotive Alliance, whose members include automotive and technology companies that want to expand the use of Google's Android-based systems in vehicles.
That means Google, which is developing its own self-driving vehicles, will influence the driving experience of cars from Audi, General Motors, Honda and Hyundai. Audi Chief Technology Officer Ulrich Hackenberg said his company teamed up with Google for a simple reason: "Eighty percent of smartphones in the world are Android-based."