PARIS -- Industry analysts say former Renault executive Carlos Tavares, who will succeed Philippe Varin as PSA/Peugeot Citroen CEO on March 31, is the right man to lead the automaker -- at the right time.
Tavares, 55, will take on the CEO role just a couple of days after the French carmaker, China's Dongfeng Motor Co. and the French government are expected to sign a 3-billion-euro ($4.1 billion) capital tie-up negotiated by Varin.
Tavares is a former protege of Renault CEO Carlos Ghosn and was second in command at the French automaker before leaving the company last summer.
He has previously worked with Dongfeng, negotiating a joint venture between Renault and the Chinese carmaker. He had a falling out with Ghosn after saying in an interview last year that he wanted to run a global carmaker such as General Motors or Ford Motor.
While at Renault, Tavares, who races cars himself, was working to add a sports-car brand and the Initiale Paris luxury marque at the automaker.
Industry analysts say Tavares is a "car guy" and the right man at the right time for troubled PSA.