Nissan Europe Chairman Trevor Mann is counting on the recently launched second-generation Qashqai and the automaker's forthcoming compact hatchback to help the automaker reclaim the title of top-selling Asian brand in Europe by 2016. Toyota surpassed Nissan for that crown in 1998. Both automakers will face strong competition from Hyundai for the title. Mann discussed some of the keys to reaching that goal in an interview with Automotive News Europe Correspondent Nick Gibbs.
Is it still Nissan's aim to overtake Toyota to become the No. 1 Asian automaker in Europe by 2016?
That's still a goal and that's still the timeframe.
Last year Hyundai brand sold more vehicles than you in Europe for the first time. Is their growth a problem?
When you're in a competitive market there are going to be ebbs and flows. Before the arrival of the Note last year Nissan had not launched a new model in three years, but we were still gaining or holding market share. Now we're starting to get our model onslaught: The Note is selling significantly more volume than its predecessor; we've got the new Qashqai; next year we've got a number of other products. Our trajectory is what we expected.