Land Rover is taking its largest vehicle, the Discovery, and making a family of it.
In March at the Geneva auto show, Land Rover said an expanded Discovery range would debut in 2015.
Part two of the Discovery story is coming this month to the New York auto show.
Land Rover said on Wednesday it will reveal the Discovery Vision Concept SUV in New York. The use of only the Discovery name on the concept as opposed to LR4, which is the model's name in the United States, suggests what some company executives have hinted: the LR4 name will be dropped in the U.S.
A teaser photo of the concept’s interior shows little detail but the new Discovery likely will use Land Rover’s new lightweight aluminum architecture and feature a more appealing exterior.
By building a range of Discovery models, Land Rover could enter the highly competitive and growing compact crossover segment and market a worthy competitor for seven-seat crossovers to rival the Audi Q7.
Gerry McGovern, Land Rover’s design director, said in a short statement that the “Discovery has been pivotal in helping to build the foundations of the Land Rover brand.
“We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”