Big plans, Product Geniuses
Our Automakers section looks at wide variety of key topics including Jaguar Land Rover's bid to boost global vehicle sales to 750,000 by the end of the decade, up from an all-time high of 425,000 last year. We also get background on why Land Rover will split its SUV offerings into three distinct divisions.
BMW dealers in Europe who were once skeptical about the automaker’s Product Genius program are now looking for ways to add more of the tech-savvy employees to their showroom floors. Why? Because their no-pressure explanation of the features available in BMW’s vehicles is benefiting the bottom line.
Opel CEO Karl-Thomas Neumann explains why the money-losing automaker’s turnaround plan is so reliant on crossovers.
Chinese automaker Qoros is using Slovakia as its first global export market with the goal of rolling out the brand across western Europe within two years. We look at why it picked the central European country.
On the product side, this month's edition examines the dual threat facing most volume automakers in the crucial compact segment. They need to find a way to win sales from the dominant Volkswagen Golf while also defending themselves against premium brands that are aggressively pushing into the segment.
We also take you for a spin in two key models in our Latest Launches section. They are the BMW 2-series coupe, which is expected to be a hit in North America, and the second-generation Kia Soul, which has undergone exterior and interior upgrades to better compete against Europe’s top-selling subcompact SUVs.
The center stack is under attack as Apple's CarPlay system wins prominent space inside the newest models from Ferrari, Mercedes-Benz and Volvo. We investigate whether other automakers will follow the trend or try something different.
Another non-traditional supplier that's winning big with global carmakers is Nvidia. The U.S. chipmaker's automotive director explains why demand is rocketing for the company’s super-fast processors.
Luca Ciferri, Editor