Volkswagen Group Design Director Walter de Silva blames the design trend on the pursuit of perfect aerodynamics. He says designers are under pressure to reduce drag coefficient to make cars as fuel efficient as possible and this will lead to complex-looking vehicles cluttered with unnecessary exterior graphics. “A wind tunnel does not care about brand image,” de Silva told Automotive News Europe.
Continuing with our design theme, Mercedes-Benz Vice President of Design Gorden Wagener says that his company is “not doing wedge-shaped cars anymore.” Find out what is inspiring Mercedes’ new look.
And Citroen C1 chief designer Carlo Bonzanigo explains the steps he and his team took to make sure the second-generation C1’s look didn’t match that of its siblings, the Peugeot 108 and Toyota Aygo.
Audi CEO Rupert Stadler says his automaker will remain the world’s second-largest premium brand after BMW this year despite a product trough and a strong challenge from fast-growing Mercedes-Benz. He explains how Audi will do this in an interview.
Sales of Renault’s electric cars are off to a slow start, but Beatrice Foucher, head of the automaker’s EV program, remains bullish.
European sales of premium SUVs were down 5 percent to about 585,000 last year, but that is probably the last dip for a while. Find out which new models are coming and why analysts predict that the segment will top 1 million sales annually by 2020.