PARIS -- Citroen chief Frederic Banzet will be replaced by the brand's UK head, Linda Jackson, PSA/Peugeot-Citroen said.
In another move, Citroen strategy director Yves Bonnefont, 43, who is the brand's deputy head, will lead the upscale DS line as it separates from Citroen to become a stand-alone unit under the recovery plan unveiled by PSA CEO Carlos Tavares last month.
Jackson, 55, is the first woman to lead the 95-year-old Citroen brand, as it moves toward a more diverse top management as PSA expands outside its home region. She will replace Banzet on June 1.
Banzet is a member of the founding Peugeot family that is reducing its stake in PSA as part of a state-backed tie-up with China's Dongfeng Motor Group. Banzet will take a senior role at FFP, the publicly traded investment company belonging to the family, the company said.
Jackson’s appointment is another step in the company’s evolution away from the Peugeot family’s control.
Both Jackson and Bonnefont will sit on PSA's executive committee along with Peugeot brand chief Maxime Picat. Jackson will be the sole woman on the French company’s executive committee.