The first generations of the Citroen C1, Peugeot 107 and Toyota Aygo sibling minicars looked too similar, the automakers admit. The partners did not discuss the designs of the second-generation models to prevent that from happening with the new models. Citroen C1 chief designer Carlo Bonzanigo explained the advantages of the strategy during a recent interview with Automotive News Europe Editor Luca Ciferri and Correspondent Claire Bal.
When PSA/Peugeot-Citroen and Toyota began working on their second-generation minicars what was the starting point for the design teams?
Compared with the first generation, we needed to better differentiate the three cars. The world has become more brand driven and each brand needs to express its values through a unique style. We couldn't just change some small details from one model to the other.
What do the new C1, Aygo and 108 have in common?
Their front doors, A-pillars and windshields are the same. Parts such as the rear door and hatch are common only to the PSA models. Most of the body is specific to each model.
How did Citroen interface with Toyota and Peugeot?
At the beginning, we negotiated a clear strategy to accurately establish every aspect of the project. Coordination in a joint project is fundamental. Citroen and Peugeot each had their own chief designer. Then we had a project manager at the PSA level, as well as another executive to interface with Toyota. The challenge for my team was to design a car that integrated well with the current Citroen style despite the limits of a joint project.