RENNES, France -- PSA/Peugeot-Citroen CEO Carlos Tavares has appointed a boss for the company's European operations and recruited a former top Renault executive to head manufacturing in his latest management changes at the automaker.
Tavares is moving the company's personnel chief, Denis Martin, to the new post of operational director for Europe as he reshuffles the automaker's organization to help implement his Back in the Race turnaround plan.
Martin's appointment is crucial because PSA relies on Europe for most of its sales and profits even as the company accelerates its strategy of becoming more international. Martin joined PSA in 2008 after a career that included stints at suppliers Valeo and Magneti Marelli.
Last month Tavares said at the Automotive News Europe conference that PSA will defend its position as Europe's No. 2 carmaker, a ranking that is being challenged by French rival Renault.
PSA's sales in Europe rose 6 percent to 619,208 in the first five months, according to industry association ACEA, but third-placed Renault's volume grew by 18 percent to 519,547, boosted by its fast-growing Dacia brand. PSA and Renault trailed Volkswagen Group's 1.43 million five-month sales.