With the purchase of the Porsche brand in August 2012, Volkswagen Group added a 12th nameplate to its broad portfolio, which stretches from Ducati motorcycles via VW mass-market vehicles to 40-ton trucks. Here is a brand-by-brand breakdown of VW Group's most important marques.
Volkswagen Group's cash cow, Audi, aims to sell 2 million cars by 2020. While it benefits tremendously from the scale effects of its parent, Audi effectively cross subsidizes other operations within the company. Roughly three-quarters of the group's free cash flow comes from Audi while almost 9 out of every 10 euros in VW's 16.9 billion euro war chest is amassed in Ingolstadt. Operating profit slid 6 percent to 5.03 billion euros last year.
VW Group Chairman Ferdinand Piech initially acquired the automaker to get his hands on its more famous UK rival: Rolls-Royce. What he failed to recognize was that BMW had already secured the rights to the Rolls-Royce brand. The Continental GT remains Bentley’s best-selling vehicle while a crossover is due in 2016. Bentley improved its operating profit by more than half to about 168 million euros in 2013.
Bugatti, Lamborghini & Ducati
The exotic brands, which have been methodically acquired one after the other by Piech, are consolidated into larger units so few financial details are provided. Lamborghini boosted 2013 revenue 9 percent to 458 million euros. Ducati’s revenue more than tripled to 450 million euros last year, helping Audi’s motorcycle unit generate a 33 million euro operating profit after depreciation following the automaker’s purchase of the Italian firm.