SOELDEN, Austria -- BMW expects that three out of every four buyers of its 2-series Active Tourer minivan will be new to the brand.
The model is the first modern era front-wheel-drive BMW, breaking with a tradition for rear-wheel-drive cars that the brand has long considered part of its identity.
It's no surprise that the company believes the bulk of the model's volumes will come from customers of other brands who never before bought a BMW.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," Frank Niederlaender, head of product management for BMW’s lower model range, told Automotive News Europe at the model's press launch here.
BMW expects the minivan to win customers who would otherwise buy vehicles such as the Mercedes-Benz B class or Volkswagen Touran.
Launching a minivan will help lure to the marque younger families, who often stay customers of the brand as they get older. BMW also forecasts demand for luxury compact cars like the Active Tourer will grow faster over the next 10 years than for the overall premium market.
BMW will offer three gasoline and three diesels engines to European customers for the model. The 2-series Active Tourer will go on sale in Europe in September with prices starting at 27,200 euros in Germany. The model launches in China in January and in the United States early next year.