LONDON -- Aston Martin will revive its Lagonda nameplate with a limited-edition, high-end sedan designed for customers in the Middle East.
Aston Martin said the four-door Lagonda, which will go on sale next year, was developed to supply "specific market demand" in the Middle East.
The car's angular styling harks back to the look of the futuristic four-door Lagonda sedan built by the UK sports car maker between 1974 and 1990. "The Lagonda of the 70s and 80s was admired in the Middle East. It was a very popular car there,” a company spokesman said.
Aston Martin did not give a price for the car. It's likely that it will cost much more than the 146,035 pounds (184,000 euros) Rapide S sedan but less than the circa 1.1 million pounds Aston charged for the One-77 hypercar unveiled in 2010, which was limited to 77 examples.
Prices will reflect "the car’s exclusivity, quality and luxurious nature," Aston said.