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GM remains bullish on Chevrolet-Manchester United sponsorship deal

Chevrolet's logo will appear on Manchester United shirts, helping the brand to connect with the club's massive Asian fan base. (Reuters)
July 25, 2014 05:00 AM

DETROIT (Reuters) -- One bad season for Manchester United has not shaken General Motors' belief in its $559 million (415 million euro) sponsorship deal with the English soccer club.

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