Hyundai has given its new i20 subcompact a sleeker, sportier design to help the car compete better against rivals such as the Ford Fiesta and Volkswagen Polo.
The i20, which will debut at the Paris auto show in October,will be the second model to feature the brand’s new design language after Genesis large sedan.
The second-generation i20 has the brand’s so-called Fluidic Sculpture 2.0 design language developed by Kia design boss Peter Schreyer, who last year was put in charge of both the Hyundai and Kia brands.
Hyundai said in a statement that the i20's long hood and sculpted body sides to create a "powerful stance" for the car.
Hyundai has said it wants the i20 to look more sporty to make a clear link between the road car and the Hyundai-backed i20 that competes in the World Rally Championship.
Former marketing head Mark Hall told Automotive News Europe last year that the brand will add a three-door version for the first time to help achieve that. "We are looking to add a little extra emotion,"he said. "The three-door will be the connection between the WRC car and the five-door."
Hall also said the company was a considering a high-powered ‘hot hatch’ version of the i20.