The Ford Fiesta and Volkswagen Polo were big Web winners during the second quarter. Other stars were the Land Rover Discovery, BMW X6 and Toyota Yaris.
The Fiesta got a boost from being named Car of the Year by The Telegraph in May. The subcompact beat models such as the Volkswagen Golf, Range Rover Evoque and Jaguar XF. The British newspaper picked the Fiesta for its agility, comfortable ride, fuel-efficiency and safety features.
Helped by the victory, the Fiesta rose to No. 2 in online news during the quarter from No. 6 in the first quarter, according to data from UK-based researcher Kantar Media. The car climbed to fourth from sixth in Twitter posts, to second from No. 5 in blogs and maintained its No. 2 ranking in other social media.
The April debut of a feature-laden new version of the subcompact pushed the Polo into the top five in blogs and other social media, according to Kantar figures.
The car ranked outside the top five in both categories during the first quarter. The Polo also rose one place to No. 4 in online news coverage during the second three months of 2014. The gains came after VW started a campaign to promote the new Polo's addition of comfort and safety technologies such as emergency braking, adaptive cruise control and a system that detects driver fatigue.