LONDON -- Jaguar unveiled its new XE, calling it the "definitive" sports sedan. The XE's marks the brand's return to the midsize premium segment.
"The XE is unbelievably important," Jaguar Land Rover CEO Ralf Speth said ahead of the car's unveiling at a gala event in London on Monday. With its more affordable price tag, "we will have an opportunity to bring younger customers, to bring female customers into the range of Jaguar."
Jaguar is confident that the XE will outperform rivals such as the BMW 3 series because of features such as a new lightweight aluminum platform and a rear integral link suspension set-up.
The XE redefines the concept of the sports sedan thanks to its advanced lightweight construction, streamlined styling, luxurious interior, and outstanding ride and handling, Jaguar said in a statement.