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September 17, 2014 01:00 AM

Premium automakers push into profitable niche segments in H1

Luca Ciferri
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    Premium automakers are progressively pushing volume rivals out of profit-rich niches such as coupes and convertibles. In the first half, 67 percent of all coupes sold in Europe were from premium brands, that's up from 55 percent in 2013.

    NEW E-MAGAZINE

    This story is from the current issue of the Automotive News Europe monthly e-magazine, which is also available to read on our iPhone and iPad apps.You can download the new issue as well as past issues by clicking here.

    Premium automakers also outsold volume brands by about 7,000 in the convertible niche during the half. During 2013, volume brands topped premium brands in by a small margin. The lead in both segments is likely to grow as premium automakers such as Audi, BMW and Mercedes continue to have success and volume brands leave the niches.

    Press reports say Volkswagen will not replace its Eos and Peugeot will have a single successor for the 207CC and 308CC models.

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        • Capgemini: All or nothing: Why circular business models require a holistic approach
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • PUBLICIS SAPIENT: The power of post-purchase: How automakers can maximize customer lifetime value
        • TOYOTA EUROPE: Toyota Motor Europe's next-gen C-HR: sensory innovations revealed by Vehicle UX leader
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
        • Capgemini and Renault Group: Leaders on unlocking automotive sustainability with circular economy strategies and EV battery solutions
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