Audi expects its new TT to boost its market share in the compact sports car segment even though the new model is unlikely to match the 250,000 global sales of the current car, which launched in 2006.
Audi seeks to increase TT's market share
The TT will be offered with the brand's new Matrix LED technology, from which 12 individual light-emitting diodes generate the main beam.
A so-called “virtual cockpit” based around a 12.3-inch display combines the instrument cluster and multimedia interface screen into a central unit, replacing the traditional analogue dials. Drivers can flip back and forth between a digital representation of the classic analog tachometer and speedometer and an infotainment screen that includes elements such as a navigational map or a song playlist on their iPhone.
What's different about the TT?
At 2,505mm, the coupe's wheelbase is 37mm longer, though its 4180mm length is almost exactly the same as the model it will replace.
Is the TT a practical car?
Audi says increased trunk space makes the new TT more suitable for everyday use. Load capacity has grown by
13 liters to 305 liters, which can be increased to 712 liters by folding the rear seat backrests forward.
Further improved aluminum and steel hybrid construction processes helped to reduce the entry-level 2.0 TFSI model's curb weight by 50kg to 1230kg.
Shrinking demand for compact sports cars means it is unrealistic to expect the third-generation TT to surpass previous generations, Audi executives say. However, a crossover variant is likely to be sold alongside the coupe and roadster versions to help maintain the TT’s sales momentum.
Launch date: October, coupe; spring, roadster (Europe); Q3 2015, coupe; Q3 2016, roadster (U.S.)
Base price: 35,000 euros (Germany)
Where built: Gyor, Hungary
Main rivals: BMW Z4, Mercedes SLK, Porsche Boxster
Lowest CO2 emissions: 110g/km
With sales of less than 20,000 units last year, the TT accounted for a little more than 1 percent of Audi’s global deliveries, but the car’s importance cannot be expressed in volume alone.
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The TT was Audi’s first true halo car when it went on sale in 1998. The car’s cutting-edge design helped revolutionize the company’s reputation. Market researcher IHS Automotive forecasts peak output of about 40,000 to 42,000 units for the TT coupe and roadster, compared with 56,000 units for the current car.