LONDON -- Land Rover plans to complain to Chinese officials about a close copy of its Range Rover Evoque SUV that debuted at the Guangzhou auto show in China last week.
"Jaguar Land Rover will take whatever steps are appropriate," the company said in a statement to Automotive News Europe.
The X7 SUV, presented by Chinese automaker Landwind, closely resembles the Evoque, right down to the font and the positioning of the lettering on its hood.
"The fact that this kind of copying is ongoing in China is very disappointing," Land Rover CEO Ralf Speth told the UK's Autocar magazine. "I will talk to our officials and I will talk to our partners at Chery to find a way around this situation."
The Landwind X7 was flagged up by Jaguar Design Director Ian Callum, who tweeted a picture of the car from the Guangzhou show, adding “haven’t we seen this somewhere before?”
At the same show Land Rover revealed the first Evoques made at its new manufacturing plant in Changshu, northeast of Shanghai, built with its joint venture partner, Chery Automobile.
Autocar said the Landwind X7 is scheduled to enter production this month and is expected to retail for 134,992 yuan (17,665 euros, $22,000) in China.
That is significantly below the 578,000 yuan (76,000 euro) starting price of the Evoque there, which is more than the SUV's UK starting price because of import duties. Autocar reported that the locally built Evoque, called the Aurora in China, will start at about 385,000 yuan.
Landwind is an SUV-focused brand owned by Jiangling Motor Holding (JMH), the parent company of Jiangling Motor Co. (JMC). Ford has a 31 percent stake in JMC, which makes Ford Transit vans in China among other ventures.