FRANKFURT -- Skoda will launch the third generation of its Superb flagship in mid-2015 after the midsize sedan debuts at the Geneva auto show in March.
Skoda said the new Superb has shifted to the upper end of the midsize segment. The car is more upscale than the current model thanks to its new design language, new proportions, space, innovative technology, driving dynamics and build quality, the automaker said in a statement. Skoda did not give any more details of the car.
The Superb is not a volume model for the Volkswagen Group value brand, contributing only about 10 percent of Skoda's sales last year compared to 40 percent for its smaller Octavia compact. But it is important image carrier for the brand and in Germany has often been considered a “better Passat” than its VW sibling model thanks to its high level of content offered at a lower price. In Germany, the Superb starts at at over 24,000 euros, more than 1,000 euros cheaper than the VW Passat.
Built on VW Group's MQB platform that underpins the new Passat, the Superb aims to combine an affordable price with the design, space, driving dynamics, innovations and quality typical of more luxurious cars.