BMW wants its mainstream models to benefit quickly from the cutting-edge technology offered in its i3 and i8, such as carbon fiber construction and high-performance, low-CO2 powertrains. BMW brand sales boss Ian Robertson explained the company’s strategy to Automotive News Europe Editor Luca Ciferri.
Will your next i model be a fuel cell called the i5, as media reports say.
There is no other specific i product signed off for production. We are, however, spreading some of the technology from our i models into our more mainstream cars. For example, next-generation cars that are coming soon will make more extensive use of carbon fiber. They will not have full carbon fiber structures, but they are going to have carbon fiber in the structure of the passenger compartment, in suspension components and so on.
The i8 plug-in hybrid supercar soon will be joined by plug-in variants of the 3 series and X5. Which other models will have plug-in variants?
Plug-in hybrid technology is so flexible that it can be integrated in a wide variety of vehicles so there is clearly more to come. What is important is that the plug-in technology will be one of the key levers to bringing high-performance vehicles well below 100 grams per kilometer of CO2, while retaining the driving pleasure and driving dynamics of a BMW.