LAS VEGAS (Bloomberg) -- Mercedes-Benz plans to make 2015 its fifth straight year of record annual sales on demand for new models such as the coupe version of the GLE SUV.
"I expect a very good year for Mercedes-Benz" in 2015, Dieter Zetsche, CEO of Mercedes parent company Daimler, said Wednesday in Las Vegas, where he unveiled the F015 self-driving concept car. "With the new products that we launched and bring to the markets this year, we expect to significantly exceed general car market growth," he said.
Mercedes will present the GLE Coupe, which will vie with BMW's X6 for sporty SUV buyers, at the Detroit auto show next week. The car is part of Mercedes's strategy to surpass BMW and Audi to retake the top spot in the upscale car segment by the end of the decade.
To regain the luxury car crown that it lost to BMW in 2005, Mercedes has been adding affordable cars such as the new wagon-like CLA Shooting Brake, even as it revives the ultra-luxury Maybach nameplate, which will offer more lavish versions of Mercedes cars.
With the F015 prototype, which allows passengers to face each other rather than the road while the car drives itself, Mercedes is seeking a technological edge on its two main rivals.