MUNICH -- BMW is targeting a fifth consecutive record in annual deliveries this year as it rolls out new models and demand continues to recover in Europe. But the company remains cautious following a cooling in demand for premium cars in China in late 2014.
Asked about global car demand, Ian Robertson, BMW's board member responsible for sales, told reporters at the Detroit auto show: "We will see growth but it will be of a lower single digit level compared to recent years."
Robertson said sales should increase in all BMW's major regions despite volatility in some markets.
"With the launch of 15 new models planned for the year, we are confident that 2015 will see the momentum we’ve generated in the last years continue," Robertson said in a statement.
Of China, he said: "This year we will still see some growth because we are moving into many cities where there hasn't necessarily been the sales outlets but overall it will be slower than it has been in recent years. It's more of a normalizing market now."
"In Europe overall, sales should continue to recover, especially in those southern European markets which are starting from a fairly low level," he said.
Robertson said the U.S. market had a strong year in 2014 and "we believe it will continue to grow."