Aston Martin has hired former Porsche and BMW executive Michael Mingshan Peng as its new China boss as the UK sports-car maker seeks to boost sales in the country.
"Aston Martin is in the midst of its most significant and ambitious period of investment to date, and Michael will be instrumental in leading the China dealer network through this exciting time," CEO Andy Palmer said in a statement.
Aston Martin currently has 17 dealers in China and is focusing on strengthening its presence in the world’s biggest auto market, a company spokeswoman told Automotive News Europe.
Peng, 50, is a Chinese national and was previously head of sales at Porsche China. He also worked for BMW Group in various key management positions.
"Michael is a highly respected industry figure, and will be a valuable asset to our China business. He has both international and China automotive experience, and is the perfect candidate to lead our iconic brand in China," said Christian Marti, Aston Martin's global sales director.
Peng will take up the role on February 1, replacing Jenny Zheng, who has retired.
In a wider shuffle in the region, the carmaker appointed Patrik Nilsson to the newly created role of regional director for the Asia Pacific region, excluding China.
Nilsson, 38, joins Aston Martin from McLaren, where he worked most recently as operations manager for European markets. Prior to that, he held sales roles at Porsche and Koenigsegg.