DETROIT -- When it comes to quirky names for SUVs, Volkswagen Group has the market pretty well cornered.
This is the German company that dreamed up the Touareg, named for the nomadic Tuareg people of North Africa, and Tiguan, a combination of the words tiger and iguana. Both wear the Volkswagen brand.
They’re the sort of names that send journalists scrambling to Google for a quick spell check.
Now we can add a new head-scratcher to the list: the Bentley Bentayga. That’s what Bentley is christening its first-ever SUV, which will be introduced later this year and will go on sale in 2016.
Bentley, owned by Volkswagen, announced the name at a Detroit auto show press conference Monday.
At first blush, Bentayga seemed like a good name for a new pain reliever. Bengay, anyone?
Obviously such a name clearly requires a little explaining, and Bentley obliged along with some fittingly florid prose:
“The natural world, along with the company’s founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley’s birthplace in England, is the dramatic beauty of the Taiga, the world’s largest transcontinental snowforest. To the south, the rugged peak of the Roque Bentayga in the subtropical Canary Islands draws attention from all directions and a challenging climb rewards with spectacular panoramic views of a rich and diverse landscape.”