UK supercar maker McLaren promoted Robert Melville to the post of chief designer, reporting to the company’s design director, Frank Stephenson.
Melville, 37, will lead a creative team of designers tasked with developing the brand's future design language introduced through the styling of the McLaren P1, the automaker said in a statement.
For the past five years, Melville has worked as senior designer on the design of the P1, 650S and, most recently, the Sports Series, an entry-level model that McLaren hopes will help it boost sales in the high-end sports car segment against models including Porsche’s 911.
The Sport’s Series, previously known as the P13, is scheduled to be unveiled in the second quarter and will be developed into a range of cheaper models aimed at boosting McLaren's sales volume.
Last year, McLaren sold 1,648 cars globally.
Melville joined McLaren in 2009 after graduating from the UK’s Royal College of Arts in 2003.
“Over the past few years, Rob has been heavily involved in shaping the current visual identity of the McLaren brand [and he] brings a strong skill set and great enthusiasm to the team. These proven credentials will ensure a fresh and exciting look for the brand as we enter an important phase of business growth,” Stephenson said in the statement.
McLaren will unveil the P1 GTR hybrid supercar, based on the P1, at the Geneva auto show in March. The car, which the automaker says is its fastest and most powerful vehicle to date, will only be legal for use on a race track, the company said.