Volkswagen Group has reason to celebrate after Toyota seemingly conceded the title of world’s largest automaker to its German rival 21 days into the new year.
Toyota said today it expects its sales to slump 1 percent to 10.15 million in the current calendar year because of slowing demand in Japan and emerging markets.
If that happens and VW manages a slight increase on the record 10.14 million vehicles it sold globally last year, there will be a new king of the automotive sales mountain.
VW reached 10 million sales four years ahead of schedule. It’s very plausible that it will beat its 2018 deadline to be global No. 1 by three years.
If so, VW would become just the third automaker after Toyota and General Motors to hold the coveted title.
You can bet that all eyes in Wolfsburg will be on the monthly sales reports coming out of Toyota City, and vice versa.