Europe's six-year sales slump finally came to an end in 2014 as more than 80 percent of the auto brands competing in the region reported a year-on-year increase. While industry watchers only see European sales rising slightly this year, companies including Ford and Fiat are already making positive moves such as increasing production and adding staff.
Overall, Europe’s 2014 sales were up 5 percent from a two-decade low in 2013 and 16 of the 31 brands tracked by European automakers association ACEA grew faster than the market. Just five brands sold fewer vehicles in 2014 than in 2013.
The big winners based on sales percentage growth were Jeep (+70 percent), Lexus (+30 percent) and Mitsubishi (+25 percent). The brands that made the largest increases in volume were Renault (up by 73,231 units), Skoda (+70,968) and Dacia (+68,668).
Helped by key new model launches, those three automakers accounted for 32 percent of the overall market’s growth of 669,568 unit sales to 13,006,451.