Infiniti teased its Mercedes-Benz-based QX30, a key model in the brand's bid to boost its European sales.
Infiniti will debut a QX30 concept at the Geneva auto show on March 3. With the UK-built model, Infiniti will have its first entry in the booming compact crossover segment. The car will compete with the Audi Q3, Mercedes-Benz GLA and BMW X3.
Infiniti released a QX30 teaser image on Thursday. “Combining the sleek lines of a coupe with the rugged looks and commanding seating position of a crossover, the QX30 Concept foreshadows an urban explorer which is equally at home in the city as it is on the open road,” Infiniti said in a statement.
The QX30 is based on the Q30 hatchback, which will go on sale in Europe in November. The QX30 will arrive about six months later. Both vehicles use Daimler's MFA compact car platform, which underpins models such as the Mercedes A class and B class.
The Q30 and the QX30 will be built at Nissan’s factory in Sunderland, England.
Infiniti sold 3,888 cars in Europe last year, up from 2,171 the year before, according to JATO Dynamics market researchers. Sales of the Q50, the brand's best-seller in Europe, propelled the growth, with Q50 sales rising to 2,426 from 257 in 2013.