FRANKFURT -- Kia teased a concept car that it will fully unveil at the Geneva auto show.
The concept previews the next generation of its slow-selling Optima midsize car, according to reports in the motoring press.
Kia released few details on the concept, but reports said a production-ready version will go on sale at the end of the year. The new Optima could be offered with a station wagon variant for the first time, reports said.
The Optima is a low volume model for Kia in Europe in a segment dominated by the Volkswagen Passat, Ford Mondeo and Opel/Vauxhall Insignia. Kia sold just 3,406 Optimas in Europe last year, up 1 percent over 2103, according to JATO Dynamics market researchers.
The concept will be unveiled on March 3 at the Geneva auto show, Kia said in a statement. It is the 11th concept model created by Kia's European design studio in Frankfurt, Germany.