Ford Motor said vehicle sales in its 20 core European markets rose 9.8 percent to 88,700 in January, outpacing industry growth of 6.5 percent.
Strong demand for the latest Mondeo midsize car, as well as the automaker's compact and subcompact SUVs and the Fiesta subcompact helped to drive the growth, Ford said in a statement today.
Ford’s market share rose 0.2 percentage points to 7.7 percent, the company said.
Roelant de Waard, Ford of Europe's sales and marketing chief, said the market share increase was achieved through improved sales on the higher-value retail side of the business.
Sales in higher-margin channels such as private retail and fleet customers accounted for 77 percent of its passenger car volume in January, 7 percentage points better than the industry average, Ford said.
The Kuga compact SUV had its best sales month in January since its 2008 launch, Ford said. Sales of the EcoSport subcompact SUV were the highest for any month since Ford launched the model in mid-2014.
Mondeo sales were up 29 percent year-on-year and order intake was up 60 percent as the new generation rolls out to Ford dealerships across Europe. The Fiesta was Europe’s top-selling subcompact last month.