Kia has taken the wraps off the Sportspace concept, a midsize station wagon that will debut at the Geneva auto show. The concept is meant to preview a next-generation Optima, which would replace a model that has been on sale in various markets since 2010.
The Sportspace has a dramatically styled D-pillar, meant to serve as a grand tourer. The design of the front fascia is an evolution of Kia's "tiger nose" grille, while the rear section has a distinctly Italian look similar to an Alfa Romeo.
The Sportspace concept was developed at Kia's Frankfurt design studio, previewing a body style popular in Europe.
"We set out to design a car that is a totally new breed of grand tourer -- one for active people who need reasonable cargo space on the weekend, but don't want to compromise moving around in style, comfort and with an element of sportiness," said Gregory Guillaume, chief designer of Kia Europe.