Aston Martin is cleverly covering up its biggest weakness -- its money-losing, aging lineup -- by creating headline-grabbing limited-edition models.
The British automaker is counting on a recently announced hypercar and a concept car created specifically for the world’s best-known spy to maintain momentum at the brand until its next all-new model arrives in late 2016.
Both vehicles feature smartly reworked technology from current models. The racetrack-only carbon-fiber Vulcan produces more than 800 hp from the company’s V-12 engine and will start at 1.8 million pounds ($2.79 million). The Vulcan will debut at the Geneva auto show next week alongside the new racing-inspired GT3 version of the Aston Martin V12 Vantage road car. Also in Geneva we expect to hear about Aston’s plans for a new SUV.