RENNES, France -- Renault will replace its slow-selling Laguna and Latitude midsize cars in Europe later this year with a single model in a bid to get a fresh start against rivals such as the Volkswagen Passat and Peugeot 508.
The automaker’s new midsize car will be sold with sedan and station wagon variants but the coupe version will be dropped, Jerome Stoll, Renault’s chief performance officer, told Automotive News Europe.
The car likely will have a new name that will reflect both models. Renault did not say what the name will be nor did it give details of its launch date. The model will be unveiled on July 6 and will go on sale in September, a French report said.
Renault hopes the new car will compete better in Europe’s shrinking midsize segment against rivals thanks to more striking design, new platform and upscale features such as the brand’s new head-up display that will debut on the new Espace large minivan, which will go on sale in the spring.
Renault has not disclosed details about the midsize model, other than to say it will ride on the Renault-Nissan’s new Common Module Family (CMF) architecture and will be a high quality product with "fluid and emotional" styling.
Renault CEO Carlos Ghosn told an analysts conference on Feb. 12 that the car’s use of the CMF platform will give the company a scale advantage that “will fix our recurring profitability issues in the D [midsize] segment where we did not achieve a satisfying return on our current models."
But the car will launch in a shrinking market niche and will go up against new versions of some of the segment’s best-sellers including the VW Passat, Skoda Superb and Ford Mondeo.