PARIS – PSA/Peugeot-Citroen’s upscale DS Automobiles brand plans to launch a subcompact SUV/crossover that will rival models such as the Renault Captur and Mini Countryman.
PSA will add production of new DS car at its factory in Poissy, France, to expand the brand’s B- (subcompact) segment lineup into a “very fast-growing market segment,” the company said in a statement in February.
The company did not give any more details of the model. When asked in a recent interview with Automotive News Europe if the new Poissy model would be a subcompact crossover, PSA CEO Carlos Tavares said yes, adding that the vehicle will not arrive in showrooms before 2018.
DS currently sells the DS 3 subcompact, DS 4 compact and DS 5 midsize cars in Europe and the DS 5LS and DS 6 as China-only models but the brand’s sales are declining because its product momentum has stalled. The DS 3 is now six years old while the DS 4 and the DS 5 are four years old.
Last year DS’s global sales dropped by 3.4 percent to 118,472 with volume falling 19 percent to 86,044 in Europe, the brand’s biggest market. DS unveiled a facelifted DS5 at the Geneva auto show in March and a revised DS 4 is due late this year