SAN FRANCISCO -- BMW Group thinks computerized headsets such as Google Glass could be the next big thing.
The automaker unveiled a prototype of goggles that turn the world into a digital display at the Shanghai auto show on Sunday. The goggles would make it easier to follow navigation directions and park in a BMW or Mini.
The prototype glasses, which strongly resemble old-fashioned aviator goggles, show the kind of information that’s generally found on a BMW head-up display, such as the speed limit and the vehicle speed.
But they do much more. In navigation mode, the glasses project a sweeping line that tells the driver when to turn. In parallel parking mode, they tap into camera feeds from the vehicle to offer an unobstructed view of the curb, helping the driver get as close as possible without scraping the wheels.
Engineers at BMW’s r&d center in Silicon Valley have worked on the project with San Diego chipmaker Qualcomm since the fall of 2013. Now they’re waiting for the industry to mature, because they’d rather write software for another company’s headset than try to build and sell a production-ready headset of their own.
“We can deliver the application,” Robert Richter, an engineer from BMW’s r&d center in Mountain View, California, said in an interview last week at Mini’s dealership in downtown San Francisco. “We can deliver the technology. The only piece missing is the piece of hardware.”
When the project began, BMW archrival Mercedes-Benz was working with Google to test how Google Glass could be used to help drivers get around.
BMW wanted to build a headset that went a step further. Rather than merely displaying information in the corner of the driver’s eye, BMW wanted to anchor that information to reality by tracking the driver’s gaze and making the information pop up appropriately based on the location of objects in the real world.
Jay Wright, a vice president at Qualcomm who oversees the company’s augmented reality business, said most components of the goggles, except the twin displays for the lenses, can be found in an ordinary smartphone.
They run on Google’s Android operating system and Qualcomm’s Snapdragon 805 processor, the same one in the Samsung Galaxy S5 smartphone. Produced at scale, a pair of goggles should cost roughly the same as a high-end smartphone, Wright said.
“The timing is special,” he said. “We’ve just gotten to the point where there’s a confluence in the evolution of several things -- displays, cameras, chipsets and software -- that makes this experience possible. We think a commercial form factor for a consumer device is not too far away.”
The market is still emerging. Google is working on a second-generation version of Google Glass, while Microsoft is developing an augmented reality headset called the HoloLens and Sony. just started shipping a developer kit for an $840 gadget called the SmartEyeglass in March.