FRANKFURT -- Opel has made its new Astra lighter, roomier and more agile to help the car compete better in Europe's heavily contested compact car segment against rivals including the Volkswagen Golf and Ford Focus.
The brand today published the first official picture of the next-generation Astra, which will be a key launch to help the General Motors' money losing brand achieve sustainable profitability.
Opel showed the Astra as a heavily camouflaged car that CEO Karl-Thomas Neumann said in a statement would have a “fantastic design.”
“It’s awesome. It will redefine the compact segment with German engineering, best-in-class connectivity and emotional design for a very affordable price.” Neumann said in a video presentation about the car.
The company said the Astra would have substantially more space in the cabin despite the body’s shorter dimensions. Engineers have reduced the Astra's weight, which will make the car more agile and more fuel efficient, Opel said in the statement. The Astra will offer the brand's latest fuel efficient engines.
The Astra, which will also be sold by Vauxhall, Opel's sister brand in the UK, will go on sale in October, a month after its debut at the Frankfurt auto show.