Peugeot will debut self-driving features on its next-generation 508 midsize car as the brand seeks to go upscale in Europe.
PSA/Peugeot-Citroen CEO Carlos Tavares told the company’s annual meeting on April 29 that the driver assistance features planned for the 508 will be a step toward fully autonomous driving.
A PSA spokesman said the 508 will offer hands-free steering and braking control in traffic congestion, along highways and for parking, without being more specific.
The 508's autonomous driving features will help the model to compete better in the tough midsize car segment, Ian Fletcher, an analyst for IHS Automotive, said.
“These features are in lines with expectations of the market place and which are already starting to be included as standard or as options in the midsize car segment, a case in point being the new Ford Mondeo,” he said
The next 508 is due to launch in 2017. It will be based on PSA’s EMP2 platform.