Audi started the biggest investment program in its history last year as part of its effort to overtake BMW as the world’s largest premium automaker by 2020. CEO Rupert Stadler plans to use a large portion of that cash to strengthen Audi’s fast-growing SUV lineup, but he says he won’t add minivans.
Seat CEO Juergen Stackmann is far from finished with his turn around at the struggling VW Group subsidiary, but he did get a confidence boost when the Spanish brand posted its first quarterly profit in seven years last month. He plans to keep up the momentum by adding a compact SUV next year and possibly a subcompact crossover after that.
Nissan Europe sales boss Guillaume Cartier will play a key role in helping the automaker’s achieve its goal of passing Toyota to become Europe’s top-selling Asian brand by 2016. The Frenchman told us, however, that he “won’t do crazy things” that put profits at risk to reach the target.
Another big-name executive making news is Harald Krueger, who last month became BMW Group CEO. We examine Krueger’s challenges and explain why he has been called the “master of the noiseless ascent."
As Krueger starts his tenure as CEO, this month’s issue introduces 14 young, talented executives who are on track to reach similar professional heights in the future. Our 2015 Rising Stars are already setting the agenda for the industry of tomorrow.
June will be a busy month when it comes to debating and deciding on future guidelines for vehicle emissions. Automakers will meet with EU officials and green campaigners. Find out why the talks are expected to be tense.