Nissan Europe sales boss Guillaume Cartier remains bullish about the brand’s future in Russia, where it continues to launch fresh product such as the Pathfinder and X-Trail SUVs, Sentra sedan and the mi-Do hatchback from its budget subsidiary, Datsun.
“Within that market we judge our performance in terms of share, which is significant with 6.3 percent for Nissan only [through April],” Cartier told Automotive News Europe. “But we still need to adapt to the demand. So it’s a bit gloomy, but we know how quickly these markets can rebound.”
Through April, Nissan’s sales were down 41 percent to 33,782 vehicles in an overall market that fell by 38 percent to 829,046 units, according to data from the Moscow-based Association of European Businesses. Datsun, which began sales in Russia last September, sold 11,847 vehicles in the first four months, AEB figures show.