An email circulated among the car companies and suppliers working in Arjeplog, Sweden, warning them that a photojournalist had been spotted on the frozen lakes. In mid-February, emails like that are common as so-called “spy photographers” try to capture images of the cars that will star at the annual Geneva auto show in March or debut at other events during the year.
During the peak season between January and March this remote area just 100km south of the Arctic Circle is a hot spot for automakers and suppliers looking to test their latest models and technology against the area’s brutal winter conditions.
Companies with permanent bases here include Land Rover, BMW, Continental, BorgWarner, Fiat Chrysler Automobiles, Opel, GKN and Robert Bosch. The appeal of Arjeplog is twofold: reliably cold temperatures that can drop to -40 degrees Celsius and lots of frozen lakes.