PSA/Peugeot-Citroen has created a business unit to boost sales of electric cars.
The automaker plans to launch a new generation of EVs based on its EMP1 small-car platform in 2020.
Citroen CEO Linda Jackson said PSA has established a business unit to develop an EV strategy for the automaker’s Peugeot, Citroen and DS brands.
“We want to have electric vehicles. We see them as a part of a solution for mobility in the future,” Jackson said last week at the Automotive News Europe Congress in Birmingham, England.
While rival European mass-market brands sell electric cars developed inhouse such as the Renault Zoe subcompact and the Volkswagen e-Golf, PSA’s battery powered city cars, the Citroen C-Zero and Peugeot iOn are both based on the Mitsubishi iMiEV and have found few buyers.
Jackson said PSA will continue to sell the C-Zero and iOn “in the near future.”
PSA sold 345 iOns in Europe in the first four months and 272 C-Zeros, according to JATO Dynamics market researchers.
PSA's next-generation EVs will be cheaper and have a longer range than the automaker's current offerings, PSA chief executive Carlos Tavares told the company's annual shareholders meeting on April 29.
PSA said on Wednesday that it will build 3,500 units a year of the Bollore Bluesummer EV at its factory in Rennes, France, starting in September. The boxy convertible car has a 200km range and will be sold through Citroen dealerships at a price below 20,000 euros, Vincent Bollore, who heads the Bollore industrial group, told a French radio station on Wednesday.
PSA has no deal with Bollore to collaborate on future electric cars but there is the potential for PSA to leverage some of Bollore's EV technology and expertise, IHS Automotive analyst Ian Fletcher said.