BMW expands further beyond its roots as a maker of sporty sedans with the 2-series Gran Tourer, its second front-wheel-drive compact minivan after the 2-series Active Tourer. With the 2-series GT, BMW seeks to win conquest sales from buyers looking for a more premium offering than minivans such as the Volkswagen Touran or Ford C-Max.
BMW expands its minivan family with 2-series GT
Target buyers: The 2-series GT is aimed at young professional families with two or more children.
Connectivity: The 2-series GT is the first BMW to offer the myKIDIO app that plays films, TV series and audio books to keep rear passengers entertained on long journeys.
What's good: The 2-series GT is a sporty drive because of features such as a wide track, a reduced-friction steering system, a stiff body and a low center of gravity.
What's bad: Diehard BMW fans never will accept a BMW minivan.
The 2-series GT is the only premium compact minivan offering up to seven seats, said Peter Krist, project manager for the model, taking aim at the Mercedes-Benz B-class minivan, which is only available with five seats. “Most customers will be new to BMW. They will be looking for a practical vehicle but also one that awakes emotion,” he said.
Launch date: June
Base price: 26,950 euros (Germany)
Where built: Regensburg, Germany
Annual sales: 55,000 (IHS Automotive forecast)
Lowest CO2 emissions:104g/km
Main rivals: Mercedes B class, VW Touran, Ford C-Max, Opel/Vauxhall Zafira
BMW is broadening its product lineup with minivans to fend off challenges from Audi and Mercedes, which both want to pass BMW to become the world’s top-selling premium brand by 2020. The 2-series GT will be sold in Europe and Asia but not in the U.S. where there is weak demand for compact minivans.
BMW expects to sell nearly half of its 2-series GTs in Europe. China will account for about 12 percent of production and Japan about 2 percent with the model’s other global markets accounting for the rest.
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The 2-series Gran Tourer is 214mm longer and 53mm taller than the 2-series AT. It will come with seven seats as standard in some markets including the UK. In other countries there will be five- and seven-seat variants.
The minivan has a load compartment that extends to 1,905 liters from 645 liters in the five-seat version and to 1,820 liters from 560 liters in the seven-seat variant.