Fiat Chrysler Automobiles wants to challenge the German premium trio with its latest relaunch of the ailing Alfa Romeo brand. FCA CEO Sergio Marchionne explains in an interview why he feels the new Giulia is “better than a German car.” In the same interview he tells us that he has the power to stop the company’s 5 billion euro investment in the brand.
Hyundai Europe’s new chief operating officer, Thomas Schmid, expects record sales from the Korean automaker in the region this year, but he says Hyundai will not grow as quickly as it did in the past. Hyundai’s new focus for Europe is on boosting profits by transforming itself into an emotional choice capable of charging higher starting prices.
Chinese automakers hope to revive their European sales ambitions by targeting the region’s booming SUV market. The Asian automakers’ first assault on Europe, which got underway exactly 10 years ago at the Frankfurt, delivered a series of uninspiring passenger cars that failed badly. We look at what will make this bid different.
PSA/Peugeot-Citroen wants its connectivity solutions to strengthen customer loyalty by being simple and seamless. The French automaker’s connected car boss, Brigitte Courtehoux, explains why PSA picked its upscale DS brand to debut the company’s newest technologies.
One clear trend emerged from Europe’s first-half vehicle sales: Torrid demand for SUVs and crossovers is putting increased pressure on minivans. Overall sales of people movers decreased 13 percent in the first half to 582,000 units from 657,000 in the same period last year. See which segments were the big winners in Automotive News Europe’s twice-yearly analysis of Europe’s 24 key market analysis.
On the product side, we look at how Ferrari is trying to convince its faithful buyers of its V-8 coupes that turbocharged engines can top normally aspirated powerplants. The first example is the turbocharged 488 GTB, which is more powerful but more economical than its predecessor.