RENNES, France -- Renault named its former EV program leader, Thierry Koskas, as the company's new sales and marketing chief, effective Jan. 1.
Koskas's appointment splits the roles of chief performance officer and head of sales and marketing. Both posts are currently held by Jerome Stoll.
Stoll, 62, will remain chief performance officer and will focus on profitability and sales in Renault's regions through the world, the automaker said in a statement.
Koskas's role will be to establish guidelines for products, services and marketing expenses, as well as "challenge the regions" and provide them with the tools to develop sales and after-sales services, the statement said.
Koskas will report to Renault CEO Carlos Ghosn and joins the automaker's executive committee.
Koskas, who turns 52 on Saturday, has led Renault's operations in Argentina for the past three years. Before that, he was in charge of the company's electric vehicles program from 2009 to 2012. He worked as a French civil servant before joining Renault in 1997.
His job in Argentina will be taken by Luis Fernando Pelaez Gamboa, who has worked for Renault in South America since 1984.
Ghosn created the roles of chief performance officer and chief competitive officer in 2013 after chief operating officer Carlos Tavares quit. Tavares is now PSA/Peugeot-Citroen CEO.
Thierry Bollore, 52, is Renault's chief competitive officer and leads the automaker's product development programs, purchasing and manufacturing.