Lamborghini CEO Stephan Winkelmann will be replaced by Stefano Domenicali, the former head of Ferrari’s Formula One team, sources told Automotive News Europe.
The Italian supercar brand, which is owned by Volkswagen Group's Audi premium marque, has flourished under Winklemann.
The brand sold a record 2,530 cars last year, up 19 percent on the year before. Winkelmann, 51, said in September that he expects a new sales record this year, helped by strong demand for the recently launched Huracan.
The brand plans to begin sales of an SUV in 2018 that it expects will add about 3,000 annual sales.
Sources said Domenicali, 50, will be named as Lamborghini's new CEO by the end of the year.
The Italian executive joined Audi as head of innovative projects last year and had been working on a proposal for Audi to buy the Red Bull Formula One team, media reports said. The plan was dropped as VW Group seeks to cut costs amid its emissions rigging scandal.
Domenicali resigned as Ferrari F1 team principal in 2014 after 23 years with the supercar brand.
