Automotive giants such as General Motors and Volkswagen will showcase their plans for an electrified, software-driven future at the Consumer Electronics Show in Las Vegas this week.
GM plans to show the production version of its all-electric Chevrolet Bolt with a 200-mile-plus (322 km) range on a single charge, as CEO Mary Barra gives a keynote address on Wednesday.
On Tuesday, Volkswagen brand chief Herbert Diess will introduce a prototype of an electrified version of the iconic Microbus. The concept foreshadows a modular toolkit that Volkswagen Group has designed for compact electric cars across its brands, with a range of 155 to 310 miles (250 to 500 km).
Painting an enthralling picture of the future is key for Volkswagen, which is struggling to regain its footing after admitting that 11 million of its diesel-powered cars were designed to cheat on government emissions tests.
Even the V-12-powered Phaeton sedan once championed by then-Chairman Ferdinand Piech is now being re-envisioned as a long-distance EV with cutting-edge electronic driver aids. "The future is electric," VW said in October as it announced the Phaeton plans.
Automakers and suppliers have long used CES to highlight advances in automated driving, and this year is no different, with suppliers such as Robert Bosch, Nvidia and Valeo showcasing further steps toward the self-driving car.